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Content Strategy Vault (2 Payments)

A step-by step course to grow and scale your teacher business with content strategy that converts. 

This Vault will leave you with a 60 day content strategy, marketing resources and tools to continue creating with intention. Because you can't 'hack' your way to a successful business. 

Scale your content strategy ideation, production, execution, and analytics reporting. 

Topics Covered:

  • Brand Storytelling
    • The Power of Storytelling
    • Your Niche - What’s my story to tell
  • The Customer Journey for Teacher Marketing
    • What is a Customer Journey and Why Does that Matter to me?
    • Why Teacher Marketing + Buyer's Journey Creates Intentionality
    • Never Run Out of a Content Idea Again
  • Organizing and Planning Content Ideas
    • What are Content Themes?
    • Creating Content Themes for your Brand
    • The Psychology of a Backlog
  • Rinse and Repeat: Recycling Content with Purpose 
    • Extending the Value by Repurposing your Content
    • Rinse and Repeat: What will you repurpose?
    • Batching will Save your Sanity
  • Analytics: You Don't Know what you Don't Measure 
    • We can Guess...or We Can Look at the Data
    • Key Performance Indicators
    • UTMs - What, Why, and How
  • Let's Put this into Action! 
    • Creating a Content Strategy for your Brand
    • Creating a 60 day content strategy 

WORKBOOK

This course includes a workbook to take notes and graphic organizers aligned to the different Vault topics so that you can immediately put your new knowledge into practice.